FEDEX REPORT Essay Example | Topics and Well Written Essays - 1250 words

FEDEX REPORT - Essay Example As far as product and market destinations are concerned, FedEx is known to offer the second largest civil fleet service across the United States and other Caribbean Islands including Puerto Rico and Dominican Republic (Breiman et al, 2009). There also is FedEx Ground, which is a dedicated courier service for Canada and other North American countries. FedEx also offers customer specification and tailor services including home delivery, custom and insurance provided through FedEx Trade Network, supply chain service, corporate services, print service, as well as FedEx Ship Centers. As a way of ensuring that its products meet customer specification and needs, there is a dedicated FedEx product named FedEx TechConnect, which offers toll free customer support to customers all around the globe. It has been said that through FedEx TechConect, FedEx creates a competitive advantage of learning from within its own rank, why and how it will succeed with its product strategy. Pricing Strategies P ricing has been said to be a very important marketing strategy for the creation of competitive advantage in a globally competing market. ... The price discount on FedEx Ground is one of such popular pricing strategies used by the company to ensure that customers get value for money. What is more, FedEx tries to keep its traditional base cost of service as minimal as possible. For example pick up services are offered by FedEx at a traditional rate of $6 per delivery (Carter, Daniel and Betty, 2006). In relation to key competitors on the American and Canadian market, this traditional cost has been said to be one of the lowest. In addition to the traditional cost offered on pick up services, there is an additional weekly charge of $6 for business locations that make requested pick up services. Placement Strategies In terms of location, FedEx is predominately situated in the United States and Canada. These are where most of its stationery offices are. But thanks to globalization and flight services, this limited placement is not in any way a limitation to the distribution strategy adapted by the company. This is because in it s scheme of distribution strategy, the company operates on a borderless strategy whereby it opens up its service to all continents of the world. To make this strategy sustainable, FedEx has an air fleet service dedicated for an inter-continental goods and mail delivery. Even though the company reports of effectiveness with this distribution strategy, experts have said that FedEx could reach a more deepened mileage with its products and services if the company expanded its placement by way of opening more offices and centers across its key regional markets (Icove, Karl and Vonstorch, 2005). It has been suggested for example that the company had continental head quarters, from which it would operate a more decentralized placement strategy. The advantage of such a decentralized placement

Assignment Example | Topics and Well Written Essays - 1500 words - 10

Assignment Example e researchers argue that this definition is inefficient because they believe that some individuals may diverge from biological norms and be alright without being sick. The World Health Organization (WHO) came up with their definition to cover the gap that exists in the biomedical definition. The organization defines health as the status in which a person has completeness in the social, physical, and mental being. WHO formulated this definition of health in 1946 during the development of its constitution. Researchers argue that this definition is superior to the biomedical meaning because it considers the physical, social, and mental conditions of human beings (Gedge, & Waluchow, 2012). This definition also does not ignore the impact of the society on the health of individuals. However, the WHO meaning of health also has a weakness because scientists argue that it is impossible to achieve completeness in the social, physical, and mental being at the same time. The third definition of individual health is that of Health Canada, which states that health is a state in which people familiarize and respond to their daily activities (Gedge, & Wacluchow, 2012). This description of health improves that of WHO because it does not require individuals to achieve completeness in physical, social, and mental condition. The fact that this definition is superior to that of WHO indicates that it is also superior to the biomedical description of health. The word health may also be defined in terms of the wellbeing of the whole population in the society rather than individuals only. The health of the population refers to the wellbeing of all individuals in the society as indicated by physical, social, and economic surroundings, health pointers, health services, and childhood development (Gedge, & Wacluchow, 2012). This means that population health deals with the factors that affect the health of numerous individuals in the society at the same time. This interrelationship between